About Me

I work with people who look successful from the outside and quietly wonder whether they are living the life they actually want.

I never expected to become a coach.

I told myself that was good enough. For a long time, I believed it.

For more than a decade I built a career I was good at: strategy consulting, supporting senior leadership teams through strategy and transformation for organisations like John Lewis, BT, and Coca-Cola. I enjoyed the intellectual challenge, though I didn't get much other meaning out of the work.

At the same time, I was spending my free time in meditation, therapy and personal development. In 2008 I discovered the Alexander Technique, a discipline of mind-body integration, and was struck by how powerfully it changed both me and the people I worked with. In 2012 I began the four-year training and qualified as a teacher. These practices reshaped how I lived and related, and I began building communities around them, including multi-day retreats to support others.

I got intellectual challenge and income from work, meaning and connection from everything else, and I told myself that was good enough. For a long time, I believed it.

Looking for meaning

There was a split in me, and being good at the job only made it deeper.

Looking for more purpose, I joined a high-growth technology startup, where I led multiple departments and helped shape company-wide strategy.

From the outside it was working. The company grew fast, and my responsibilities grew faster. Inside, I was coming apart. I was holding the organisation together (keeping good people from walking, absorbing the chaos at the top) while quietly knowing I did not believe in how it was being led. There was a split in me, and being good at the job only made it deeper.

The startup answered part of what I was looking for: purpose, scope, real impact. And it sharpened the sense that something was still missing, even though I could not yet say what.

Working with a coach

Then I started working with a coach.

I had done years of inner work and thought I knew myself well. I did. But they helped me see that I was settling: that I had scattered my values across the edges of my life and called it balance. Then they challenged me to stop, and to build one life that held all of it.

That was the thing my own practice had never quite done. It had helped me understand myself; coaching moved me to act. And the change did not stop at work. I started committing fully in other parts of my life. I proposed to my now wife. I stopped asking whether something was good enough and started building the life I actually wanted.

Why I coach

They get back the ability to tell what they actually want, rather than taking the read from everyone around them.

So I did the thing I had not seen coming: I quit, and I became a coach.

I trained as an Integral Development coach with New Ventures West and qualified with the International Coaching Federation (ICF). Over the last five years I have worked with founders, directors, doctors, and performers, in London and online. Most are doing well by external measures and are still quietly asking: is this the life I actually want? Why does success feel hollow? What am I building toward, and for whom?

It still astonishes me that I get to do this for a living. Some days, after a session, I find myself dancing around the room (genuinely), so proud of what a client and I just made together. I did not see it coming, and I would not trade it for anything.

Together we get clear on what a fuller life actually looks like for them, name what has been holding them back, and turn it into action: the conversation they have been avoiding, the boundary they finally hold, the direction they commit to. Underneath all of it, they get back the ability to tell what they actually want, rather than taking the read from everyone around them.

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My Professional Credentials

I am an accredited Integral Development coach (PCC) with New Ventures West (via Thirdspace) and an Accredited Certified Coach (ACC) with the International Coaching Federation (ICF).

I have trained in Organisation and Relationship Systems Coaching (CRRUK) and with iDiscover.

I am a fully qualified Alexander Technique Teacher with the Interactive Teaching Method (ITM).

I have a Masters from the University of Warwick (Distinction) and an undergraduate degree from the University of Bristol (1st Class Honours).

What Clients Say

"Working with Simon was a true joy... I feel like a calmer person, more centered and aligned to my identity and values."
Courtney, Head of Product

"Simon was incredibly warm, approachable, kind and insightful. The coaching really unlocked certain patterns and allowed me to uncover my own answers."
Grace, Performer and Theatre Director

"Simon does a phenomenal job of creating a calming space where you feel completely comfortable being open and vulnerable... Our time together has left me with a greater sense of confidence."
Nick, Head of Engineering

"My session with Simon was deeply insightful (and magical in so many ways). His gentle, kind presence and thoughtful coaching style created a space for deep introspection."
Juhi, Entrepreneur

Ready to begin?

The work starts with a conversation. Book a free 30-minute call (no pressure, no pitch) and let's explore what might be possible.

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